So for your upcoming young adult sci-fi book, you might want to restrict the post to only show up for 14 to early 20 year olds. Here you can restrict based on age, gender, location, and language. You can also control who you don’t want to see your content using Audience Restrictions. Vital tip: Make sure you play around with settings on a few different posts to see which ones work and which don’t. Facebook lets you select up to 16 interests for targeting. You can use the Preferred Audience tool in Audience Optimization to target the people who might see your post about your new book based on their likes, such as sci-fi books, The Hunger Games series, Twilight movies, or books similar to yours. Say, for example, you’re a romance novelist, but you have a new young adult sci-fi book coming out soon. The tool simply lets you determine which people might find your content more relevant, thus opening up the potential for more engagement. Since Audience Optimization is free, Facebook claims the same number of people will likely see your post whether you use it or not. It’s a free tool that helps you target who’ll see your content-and who won’t-based on the parameters of the reach algorithm already set in place on your Facebook Page. First, you should get familiar with Facebook’s organic targeting tool called Audience Optimization. There are a couple of ways you can make sure your posts and content from your Facebook Page are reaching more people. They do this because they want you, as a public Page and presumably a business, to pay for visibility through Facebook Ads. Posts on your Facebook Page can organically show up in your followers’ Newsfeeds if your content is amazing and people interact with it immediately.īut unless they’re interacting (liking, reacting to, commenting, or sharing) immediately with your content, there’s a chance Facebook’s algorithm will hide your post so no one will see it. ![]() The Facebook Page algorithm is quite different than the one for Profiles. If they post something that’s earning a lot of interaction from their close Facebook friends-like getting a new job, getting married, or having a baby-that post will likely show up in your Newsfeed. ![]() That doesn’t mean you’ll never see posts from them. ![]() On the contrary, if you never interact with an old coworker on Facebook, you’ll rarely see updates from them. Because they interact so much with your content, your posts will show up more frequently in their Newsfeed. Say your old friend from college always comments on your status updates or photos. It’s the same for anyone who interacts frequently with your content. For example, if you always comment on and Like (or react to) your friend’s posts, Facebook will begin showing you more of their posts. Facebook Profileįirst, the Facebook Profile algorithm tweaks what you see in your Newsfeed based on who you interact with the most. There are two different types of algorithms, depending on whether you’re using your Facebook Profile or your Facebook Page. The question I get asked the most is, “Why don’t all posts show up in the Facebook Newsfeed?” Facebook has algorithms that decide which posts are most relevant to individual users and should be shared with them.
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